For this task I chose a BMXer for my target audience member. I chose some of the things a BMX rider would be into and some of their general interests. BMXers always use iTunes to hook up their favorite songs onto their iPod. Most BMXers like cars and like fastcar magazine. Every BMXer knows the film "How High" (the ones i know anyway) and like funny films that can be quoted a lot. All BMXers associate with the same brands because they all use the top BMX brands. Cameras and filming/photography is extreemly populay in BMX so i chose canon as my camera logo. I chose to put burger king in there because everyone eats fast food...
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